Each month we'll put together a special blend of content that may include videos of new models, how-to maintenance tips, funny viral videos from YouTube, contests, service coupons, info on your special events and we'll even interview one of your employees for an employee profile.
When your customers open your e-newsletter and click through to the full article or video, we connect them to a microsite that we create which duplicates the navigation of your main website. This way, all of your website links are just a click away for your newsletter visitors, but you won't have to make any changes to your main website. By using custom microsites, we can help you easily drive more traffic to your main website while maintaining your branding image.
Your microsite is hosted on your own custom domain (YourNameNews.com) so you benefit from all of the newsletter content SEO.
We are finatical about our deliverability and making sure you get great inbox placement. With great deliverability and content, you'll average a 25% open rate and an average of 30% click through rate. If your open rate falls short for some reason, we'll resend your newsletter if we have to at no charge to you.
Hot Lead Reports
Wouldn't it be nice to know which newsletter reader has a four-year-old vehicle and clicked on your story about leasing, then went to your new car incentive page, and later searched your new car inventory? Now you can track your customers' moves online. Using our Advanced Reporting with DMS Integration, you and your managers will automatically receive hot lead reports which detail which newsletter stories and website pages that your customers visit, combined with their vehicle ownership and contact information so you can identify great leads to pursue.
Social Media Integration
Our Share-to-Social feature helps your newsletters turn into viral messages. With a click, your customers can use popular social media to share your newsletter content with their friends. Because we add Share-to-Social links to your email newsletter, as well as your newsletter landing pages, you have lots of opportunities to have your newsletter content shared, which in turn, drives more traffic to your website.
You'll Know Exactly What Revenue Your Automotive eNewsletters Generate
At the end of the day, it is all about selling more cars and repair orders. Our ROI Reporting will let you know which readers opened your emails and clicked through to your content and then also purchased a vehicle or scheduled service. You'll receive a complete analysis showing the total number of vehicles sold, gross sales, the number of repair orders, and the total amount of service revenue.
Wash. Rinse. Repeat.
Each month we'll keep your customers engaged with you so you maintain top-of-mind awareness and generate more sales.
Ready to reach more of those all-important repeat customers? Please give us a call at (800) 879-8870 or sign-up below to request your free, one month trial: