Car Dealers: Are you making this gorilla email mistake?


When was the last time you saw one of these big inflatables outside of a dealership?

It’s been probably 10 years since I’ve seen one. Most car dealers now have more sophisticated marketing strategies than simply screaming: “Buy Now. Big Sale.”

That is, until it comes to email marketing.

Think about the last five email messages you sent to your customer database. Were they promoting a sale you’re having? Advertising the latest offers and incentives? Maybe offering some service coupons?

All good messages, but what if your customer isn’t in the market right now for a new or used car? And just had their vehicle serviced? Your email is about as helpful as a giant gorilla. What happens next? Click. Your email was just deleted – or even worse – the customer hit the unsubscribe button.

In 2018, email marketing still delivers one of the highest returns for your marketing dollar but you can’t continuously use outdated “Buy Now! Buy Now!” messages.

Instead, consider implementing a car dealership newsletter with content that will actually teach and entertain your customers with:

  • How-to videos demonstrating your vehicles’ latest technology and safety features
  • Maintenance tips and tricks to help them save money and make their vehicle last longer
  • The latest news about your community involvement

Newsletter articles like this build rapport with your customers and keep them coming back to your dealership. It’s as simple as that.

Put yourself in your customer’s shoes. What kind of email messages from a car dealership would you want to receive?

The automotive newsletters that we produce for car dealerships throughout the United States and Canada, deliver consistently high open rates and click throughs with very little effort from you – we’ll take care of everything. Give us a call at (800) 879-8870 for details on our free trial.

 

About 1to1 News, LLC - Automotive Online Newsletters

Malinda Terreri is President of 1to1 News, LLC, an automotive newsletter service for car dealers that combines social media; automotive videos and articles; interactive contests; behavior-based marketing and a touch of humor to create automotive newsletters that average a 25% open rate and a 30% click through rate. 1to1News.com | (800) 879-8870
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