Monthly Archives: June 2011

What does basketball have to do with automotive marketing?

H Here’s a lesson from Sports Illustrated that will explain (and sorry, it doesn’t involve the swimsuit models)… In February 2009, the editors of Sports Illustrated asked the players in the National Basketball Association this question: “With a game on … Continue reading

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Why Car Dealers Should Use the “Power Brokers” of Social Media to Increase Newsletter Sign-ups.

The term “social media” is a little deceiving. Because it is “social,” it would seem to be something fun and casual. But like many things created for the Internet, social media started out as something for college kids to kill time, … Continue reading

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