Category Archives: Automotive Newsletters

How to Get More Mobile Emails Opened

Emails opened on mobile devices are now surpassing webmail and desktops. Here are some recent stats from Litmus for March of 2013: 25% of emails were opened through Webmail (Gmail, Hotmail, etc.) 32% through Desktop (Outlook, etc.) 43% with Smartphones … Continue reading

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Can Your Email Find Love the 2nd Time Around?

With Valentine’s Day around the corner, I thought I’d share some ideas on how you can get a little more love for your email campaign by giving it a second chance. Let’s say you sent off your email and the … Continue reading

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Nothing Says Christmas Like an Overstuffed Inbox

Your inbox is about to get a whole lot busier. Remember the seasonal golf store in the mall that you bought a gift from last December? Chances are you haven’t heard from them all year but right now they are … Continue reading

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Stop Sharing Your Automotive Newsletters in Social Media

As I’ve mentioned before, getting great inbox delivery for your automotive newsletters is all about engagement. The email providers are tracking whether people open, read and click on your newsletter or does it go unopened and deleted. Those messages that … Continue reading

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P.S. This Really Works!

Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom. Research shows that when people open a letter, they often scan to the bottom and read the … Continue reading

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7 Easy Ways To Get More of Your Emails and Automotive Newsletters Opened

If you could improve the performance of each of your email campaigns by 10% – what would that mean to your sales and service revenue in a year’s time? When your customer receives your email or automotive newsletter, their decision … Continue reading

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The Reputation Score You’re Not Checking and Should Be

You’re probably monitoring your dealership’s reputation with customers on DealerRater and Google, but did you know there is another element of your dealership’s reputation that is being scored that can dramatically impact your store’s sales? This is the email reputation … Continue reading

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