Category Archives: Automotive Sales Follow-up

P.S. This Really Works!

Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom. Research shows that when people open a letter, they often scan to the bottom and read the … Continue reading

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12 Ways to Get More Connected to Automotive Customers in 2012

. Automotive newsletters continue to be one of the most cost-effective ways of staying connected with your customers, but they only work if you have your customers’ active email addresses (and their consent). Here are 12 ways you can invite your … Continue reading

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Top 3 Automotive Newsletter Mistakes

A Does your online customer newsletter suffer from these common mistakes? Mistake #1: Boring Content… this stat might surprise you. If your newsletters aren’t getting a 30% or more click through rate, your newsletter content isn’t engaging your customers like … Continue reading

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After Your Customer Kicks You to the Curb… unique ideas to increase sales with a video from the World’s Greatest Grief Counselor.

T There will always be customers – for whatever reason – that you lose to the competition. What often makes this bad situation worse is when the salesperson simply moves onto the next warm body coming in the door. But … Continue reading

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