Category Archives: Automotive Sales Follow-up

How to Track Your Email Campaigns with Google Analytics

Many people don’t realize that there is a lot more to Google Analytics that just tracking your website activity… it’s also a great way to provide you with insights into your email campaigns. Advanced Segments are GA’s way of dividing … Continue reading

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Can You Find the Terrible Template?

If you had a salesperson who was going through a sales presentation and constantly choking on step four of that presentation process, you’d find a way to fix the issue in step four. Better presentations lead to more sales, right? … Continue reading

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Announcing Automotive Newsletter Custom Domain Microsites (say that 3 times fast)

We are excited to announce that once again, 1to1 News, LLC is leading the way in automotive newsletter innovations with our latest new feature – custom domain microsites. Previously when we created newsletter content for our clients, we built it … Continue reading

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Awful Email Stats that No Marketer Wants to See

Most dealerships are actively trying to collect email addresses from their prospects and customers because email marketing continues to be one of the most cost-effective marketing options there is. But as your email list grows, it is important to know … Continue reading

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Are You Ignoring this Godzilla-Sized Email Trend?

Mobile continues to take over the world. Here are some recent stats on email marketing and how you can apply them to improve your marketing results. Litmus.com (Link: https://litmus.com/blog/have-webmail-users-gone-mobile/webmail-email-market-share-infographic) reported that the percentage of emails opened on a mobile device … Continue reading

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5 Ways to Personalize Your Car Dealership Email Marketing

Relevance is one of the key reasons people subscribe to emails and automotive newsletters. They want information that is going to be specific to them and their situation. If you are sending mass email blasts to everyone about the same … Continue reading

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4 Ways to Increase Your Email List for Your Automotive Newsletter

As you may know, I’m a big proponent of automotive newsletters as a way to maintain long term relationships with customers, promote front-of-mind awareness and add value to your messages. I often get questions from clients about using email append … Continue reading

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5 Ways to Get Your Email Ready for the Holidays

Yep, it’s soon going to be that time of year when online retailers start flooding your customers’ inboxes with messages of good tidings and special savings. Here are some tips you can implement now, to help your email marketing be … Continue reading

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Can Your Email Find Love the 2nd Time Around?

With Valentine’s Day around the corner, I thought I’d share some ideas on how you can get a little more love for your email campaign by giving it a second chance. Let’s say you sent off your email and the … Continue reading

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Nothing Says Christmas Like an Overstuffed Inbox

Your inbox is about to get a whole lot busier. Remember the seasonal golf store in the mall that you bought a gift from last December? Chances are you haven’t heard from them all year but right now they are … Continue reading

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