Category Archives: Social Media and Newsletters

Announcing Automotive Newsletter Custom Domain Microsites (say that 3 times fast)

We are excited to announce that once again, 1to1 News, LLC is leading the way in automotive newsletter innovations with our latest new feature – custom domain microsites. Previously when we created newsletter content for our clients, we built it … Continue reading

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Are You Ignoring this Godzilla-Sized Email Trend?

Mobile continues to take over the world. Here are some recent stats on email marketing and how you can apply them to improve your marketing results. Litmus.com (Link: https://litmus.com/blog/have-webmail-users-gone-mobile/webmail-email-market-share-infographic) reported that the percentage of emails opened on a mobile device … Continue reading

Posted in Automotive Email Marketing, Automotive Newsletters, Automotive Sales Follow-up, Customer Rentention, Responsive automotive newsletters, Social Media and Newsletters | Comments Off

5 Ways to Get Your Email Ready for the Holidays

Yep, it’s soon going to be that time of year when online retailers start flooding your customers’ inboxes with messages of good tidings and special savings. Here are some tips you can implement now, to help your email marketing be … Continue reading

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Stop Sharing Your Automotive Newsletters in Social Media

As I’ve mentioned before, getting great inbox delivery for your automotive newsletters is all about engagement. The email providers are tracking whether people open, read and click on your newsletter or does it go unopened and deleted. Those messages that … Continue reading

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12 Ways to Get More Connected to Automotive Customers in 2012

. Automotive newsletters continue to be one of the most cost-effective ways of staying connected with your customers, but they only work if you have your customers’ active email addresses (and their consent). Here are 12 ways you can invite your … Continue reading

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What does basketball have to do with automotive marketing?

H Here’s a lesson from Sports Illustrated that will explain (and sorry, it doesn’t involve the swimsuit models)… In February 2009, the editors of Sports Illustrated asked the players in the National Basketball Association this question: “With a game on … Continue reading

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Why Car Dealers Should Use the “Power Brokers” of Social Media to Increase Newsletter Sign-ups.

The term “social media” is a little deceiving. Because it is “social,” it would seem to be something fun and casual. But like many things created for the Internet, social media started out as something for college kids to kill time, … Continue reading

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