Category Archives: Automotive Email Marketing

5 Ways to Get Your Email Ready for the Holidays

Yep, it’s soon going to be that time of year when online retailers start flooding your customers’ inboxes with messages of good tidings and special savings. Here are some tips you can implement now, to help your email marketing be … Continue reading

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Yahoo Email Alert for Automotive Newsletter Marketing

If you’re a car dealer sending automotive newsletters (or you do any type of email marketing), here is an update that will impact your email marketing to Yahoo users. Yahoo recently announced that they will be releasing user IDs that … Continue reading

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How to Get More Mobile Emails Opened

Emails opened on mobile devices are now surpassing webmail and desktops. Here are some recent stats from Litmus for March of 2013: 25% of emails were opened through Webmail (Gmail, Hotmail, etc.) 32% through Desktop (Outlook, etc.) 43% with Smartphones … Continue reading

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Can Your Email Find Love the 2nd Time Around?

With Valentine’s Day around the corner, I thought I’d share some ideas on how you can get a little more love for your email campaign by giving it a second chance. Let’s say you sent off your email and the … Continue reading

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Nothing Says Christmas Like an Overstuffed Inbox

Your inbox is about to get a whole lot busier. Remember the seasonal golf store in the mall that you bought a gift from last December? Chances are you haven’t heard from them all year but right now they are … Continue reading

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Stop Sharing Your Automotive Newsletters in Social Media

As I’ve mentioned before, getting great inbox delivery for your automotive newsletters is all about engagement. The email providers are tracking whether people open, read and click on your newsletter or does it go unopened and deleted. Those messages that … Continue reading

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P.S. This Really Works!

Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom. Research shows that when people open a letter, they often scan to the bottom and read the … Continue reading

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7 Easy Ways To Get More of Your Emails and Automotive Newsletters Opened

If you could improve the performance of each of your email campaigns by 10% – what would that mean to your sales and service revenue in a year’s time? When your customer receives your email or automotive newsletter, their decision … Continue reading

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The Reputation Score You’re Not Checking and Should Be

You’re probably monitoring your dealership’s reputation with customers on DealerRater and Google, but did you know there is another element of your dealership’s reputation that is being scored that can dramatically impact your store’s sales? This is the email reputation … Continue reading

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12 Ways to Get More Connected to Automotive Customers in 2012

. Automotive newsletters continue to be one of the most cost-effective ways of staying connected with your customers, but they only work if you have your customers’ active email addresses (and their consent). Here are 12 ways you can invite your … Continue reading

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