Category Archives: Uncategorized

Top 3 Car Dealership Newsletter Mistakes

Does your car dealership newsletter suffer from these common mistakes? Mistake #1: Boring Content… this stat might surprise you. If your newsletters aren’t getting a 20-25% click through rate, your newsletter content isn’t engaging your customers like it should. If … Continue reading

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Are Your Boring Emails Sabotaging Your Sales?

If your follow-up emails read like form letters, it’s hard to get customers to respond. The secret to a higher response rate is simply to add a little personality, warmth, and humor. Here’s how… These five easy interventions will give … Continue reading

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Good News for CDK and Reynolds Dealers

Yesterday, Authenticom received some good news regarding their lawsuit against CDK and Reynolds over data integration. If you are a CDK or Reynolds dealer who has been unable to implement a dealership newsletter because your DMS provider has been blocking … Continue reading

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5 Really, Really Bad Predictions

Not sure which automotive conference to attend this year? We recommend the Driving Sales Executive Summit and here’s why:

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How do you fix a bad reputation?

In my last post, we looked at ways to monitor your email reputation. Your email reputation determines whether companies like Hotmail and Yahoo deliver your automotive newsletter and other email messages to your customer’s inbox or spam folder. Email providers … Continue reading

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