Most dealerships are actively trying to collect email addresses from their prospects and customers because email marketing continues to be one of the most cost-effective marketing options there is. But as your email list grows, it is important to know … Continue reading →

Relevance is one of the key reasons people subscribe to emails and automotive newsletters. They want information that is going to be specific to them and their situation. If you are sending mass email blasts to everyone about the same … Continue reading →

As you may know, I’m a big proponent of automotive newsletters as a way to maintain long term relationships with customers, promote front-of-mind awareness and add value to your messages. I often get questions from clients about using email append … Continue reading →

With Valentine’s Day around the corner, I thought I’d share some ideas on how you can get a little more love for your email campaign by giving it a second chance. Let’s say you sent off your email and the … Continue reading →