Malinda Terreri
Malinda Terreri is President of 1to1 News, LLC, an automotive newsletter service for car dealers that combines social media; automotive videos and articles; interactive contests; behavior-based marketing and a touch of humor to create automotive newsletters that average a 25% open rate and a 30% click through rate. 1to1News.com | (800) 879-8870
Author Archives: 1to1 News, LLC - Automotive Online Newsletters
5 Ways to Personalize Your Car Dealership Email Marketing
Relevance is one of the key reasons people subscribe to emails and automotive newsletters. They want information that is going to be specific to them and their situation. If you are sending mass email blasts to everyone about the same … Continue reading
Posted in Automotive Email Marketing, Automotive Newsletters, Automotive Sales Follow-up, Customer Rentention
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4 Ways to Increase Your Email List for Your Automotive Newsletter
As you may know, I’m a big proponent of automotive newsletters as a way to maintain long term relationships with customers, promote front-of-mind awareness and add value to your messages. I often get questions from clients about using email append … Continue reading
Posted in Automotive Email Marketing, Automotive Newsletters, Automotive Sales Follow-up, Customer Rentention
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5 Ways to Get Your Email Ready for the Holidays
Yep, it’s soon going to be that time of year when online retailers start flooding your customers’ inboxes with messages of good tidings and special savings. Here are some tips you can implement now, to help your email marketing be … Continue reading
Posted in Automotive Email Marketing, Automotive Newsletters, Automotive Sales Follow-up, Customer Rentention, Social Media and Newsletters
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Yahoo Email Alert for Automotive Newsletter Marketing
If you’re a car dealer sending automotive newsletters (or you do any type of email marketing), here is an update that will impact your email marketing to Yahoo users. Yahoo recently announced that they will be releasing user IDs that … Continue reading
Posted in Automotive Email Marketing, Automotive Newsletters
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How to Get More Mobile Emails Opened
Emails opened on mobile devices are now surpassing webmail and desktops. Here are some recent stats from Litmus for March of 2013: 25% of emails were opened through Webmail (Gmail, Hotmail, etc.) 32% through Desktop (Outlook, etc.) 43% with Smartphones … Continue reading
Posted in Automotive Email Marketing, Automotive Newsletters
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Can Your Email Find Love the 2nd Time Around?
With Valentine’s Day around the corner, I thought I’d share some ideas on how you can get a little more love for your email campaign by giving it a second chance. Let’s say you sent off your email and the … Continue reading
Posted in Automotive Email Marketing, Automotive Newsletters, Automotive Sales Follow-up, Customer Rentention
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Nothing Says Christmas Like an Overstuffed Inbox
Your inbox is about to get a whole lot busier. Remember the seasonal golf store in the mall that you bought a gift from last December? Chances are you haven’t heard from them all year but right now they are … Continue reading
Posted in Automotive Email Marketing, Automotive Newsletters, Automotive Sales Follow-up
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Stop Sharing Your Automotive Newsletters in Social Media
As I’ve mentioned before, getting great inbox delivery for your automotive newsletters is all about engagement. The email providers are tracking whether people open, read and click on your newsletter or does it go unopened and deleted. Those messages that … Continue reading
Posted in Automotive Email Marketing, Automotive Newsletters, Social Media and Newsletters
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5 Really, Really Bad Predictions
Not sure which automotive conference to attend this year? We recommend the Driving Sales Executive Summit and here’s why:
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P.S. This Really Works!
Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom. Research shows that when people open a letter, they often scan to the bottom and read the … Continue reading
Posted in Automotive Email Marketing, Automotive Newsletters, Automotive Sales Follow-up
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