Author Archives: 1to1 News, LLC - Automotive Online Newsletters

About 1to1 News, LLC - Automotive Online Newsletters

Malinda Terreri is President of 1to1 News, LLC, an automotive newsletter service for car dealers that combines social media; automotive videos and articles; interactive contests; behavior-based marketing and a touch of humor to create automotive newsletters that average a 25% open rate and a 30% click through rate. 1to1News.com | (800) 879-8870

Good News for CDK and Reynolds Dealers

Yesterday, Authenticom received some good news regarding their lawsuit against CDK and Reynolds over data integration. If you are a CDK or Reynolds dealer who has been unable to implement a dealership newsletter because your DMS provider has been blocking … Continue reading

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Car Dealerships & Newsletter Contracts

Recently we were contacted by a Chevrolet dealership interested in switching to our automotive newsletter service because they were unhappy with their current provider. They were all ready to make the switch and then realized that instead of being in … Continue reading

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How My Bad Email Advice Almost Ruined a Friendship

Recently a friend of mine called me to pick my brain on email marketing. His company (not a car dealership) has about 70,000 people on their email list and their open rates were getting steadily worse. In his testing, he … Continue reading

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How to Track Your Email Campaigns with Google Analytics

Many people don’t realize that there is a lot more to Google Analytics that just tracking your website activity… it’s also a great way to provide you with insights into your email campaigns. Advanced Segments are GA’s way of dividing … Continue reading

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Can You Find the Terrible Template?

If you had a salesperson who was going through a sales presentation and constantly choking on step four of that presentation process, you’d find a way to fix the issue in step four. Better presentations lead to more sales, right? … Continue reading

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Is Your Email Mobile Friendly?

E-mail has definitely changed. Here are some of the latest statistics regarding the use of mobile devices: 53% of total email opens occurred on a mobile phone or tablet in Q3 2014. This is an increase from the 48% percent … Continue reading

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Announcing Automotive Newsletter Custom Domain Microsites (say that 3 times fast)

We are excited to announce that once again, 1to1 News, LLC is leading the way in automotive newsletter innovations with our latest new feature – custom domain microsites. Previously when we created newsletter content for our clients, we built it … Continue reading

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Awful Email Stats that No Marketer Wants to See

Most dealerships are actively trying to collect email addresses from their prospects and customers because email marketing continues to be one of the most cost-effective marketing options there is. But as your email list grows, it is important to know … Continue reading

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Are You Ignoring this Godzilla-Sized Email Trend?

Mobile continues to take over the world. Here are some recent stats on email marketing and how you can apply them to improve your marketing results. Litmus.com (Link: https://litmus.com/blog/have-webmail-users-gone-mobile/webmail-email-market-share-infographic) reported that the percentage of emails opened on a mobile device … Continue reading

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5 Ways to Personalize Your Car Dealership Email Marketing

Relevance is one of the key reasons people subscribe to emails and automotive newsletters. They want information that is going to be specific to them and their situation. If you are sending mass email blasts to everyone about the same … Continue reading

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